This conceptual 3D packshot animation was inspired by Penfolds’ global Meet Extraordinary campaign, created by @wunthompson and directed by @patrick_clair_

Referencing the campaign’s poetic visual language and symbolic storytelling, the aim of this project was to reinterpret Penfolds’ sense of luxury, heritage, and elegance through a refined packshot moment.

All modeling, texturing, lighting, and animation were fully created in Cinema 4D, with a focus on premium materials, controlled motion, and a cinematic finish that reflects the brand’s timeless sophistication.

#cinema4d #c4d #animation #penfolds